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Audi, Burger King, and Adidas join the variable fonts trend
The ways brands communicate and the digital processes accompanying them are evolving rapidly. The typographic world has also witnessed this evolution. Each day brings new ways of creating and applying...
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Custom Typography: Efficiency, Personality, and Brand Consistency
Companies like Netflix, YouTube, Airbnb, Geely, Warner Bros, and Google are increasingly embracing exclusive typography for their brands. This smart move leads to cost optimization, streamlined...
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Understanding Typographic Licensing
Behind every font lies authorship and usage conditions that must be adhered to. We’ll guide you through everything you need to know about typographic licenses. Typography stands as one of the most...
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Language Coverage in Brands: Effectiveness, Consistency and Identity
A typeface with broad language coverage aids in establishing products and brands in global markets. It fosters brand coherence without barriers, maintaining its identifying elements in the countries...
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Futura: The Type of Today and Tomorrow in Digital Brands
In the vast typographic universe, few fonts have managed to transcend with as much power as Futura has. A typeface that in today’s digital age is still the choice of the most recognized brands. Futura...
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Futura: The Typeface that landed on the Moon
On July 20, 1969, humanity witnessed a historic event: the arrival of humans on the moon. Among the many factors that made the Apollo 11 mission possible, there’s a frequently overlooked yet crucial...
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The Power of Type in Business Communication
Companies must take advantage of typography to stand out in a saturated market. Choosing the right fonts will convey effective messages and achieve a strong identity, which is essential to stand out in...
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Pragma ND: Everything You Need in a Typeface
Designed by Christopher Burke, Pragma ND embodies versatility, distinction, and effectiveness – everything you need in a typeface. Pragma ND breaks away from the uniformity of conventional sans-serif...
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